The importance of Logos and Branding

Almost every day we have enquiries about logo design. From the initial "What can you offer me?" and the almost inevitable "How much?!" Well, you might be surprised to know that we have done our research and we're actually quite reasonable.

More often than not, people don't actually realise that the concept of your logo and brand isn't as simple as you may think. We know from experience (as we have done it ourselves!) that you buy things on the shelf that are appealing to the eye. So why should logos and branding any different?

We are currently living in a society that believes that 'Everyone is a Designer', which is simply not that case. Just because a person is able to use design software, doesn't mean they should.

Here is an link to an article about logo design and branding concepts, an interesting read!

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