Choosing Your Designer
We've been doing some market research today and have one bit of serious advice for all you lovely people..
Please, please, PLEASE don't be fooled by cheap rates when it comes to design work that will be promoting your company. Bad artwork will not attract new business and in the long run it will cost more to put it right!
Try to keep in mind what attracts YOU to buy something, whether it's the use of colours, typefaces, packaging or design style! When people see bad quality design, they automatically assume it is a bad quality company - which we know is simply not the case! We may not like to admit it, but we all judge a book by its cover!
So here's a few tips to get you started..
Do your research
If someone approaches you, check out their previous work. Do they have a Facebook page and a website? Anyone can claim to be a designer, so make sure they can back up their claims!
Don't be afraid to ask
A designer should be an expert and very knowledgeable about what they do. Don't be shy to ask for advice about the job you need and ask them what they think. If they can't answer your questions, be wary!
What do others say?
Find out what others think of their services. Do they have any testimonies on their Facebook page or website? The overall look of your finished design isn't everything, customer service is important too!
Friend or foe?
What is the designer like as a person? Are they professional and personable? Do you feel like you could work with them long term? Make sure that they are friendly and professional before starting any work. Suggest a meeting over a brew to discuss your next project. That way you can get a good feel for whether you would like to work with them and if they can produce the work for you on time and within budget.